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AZUL AMARAL / Creative Director

Most recently Azul , was the Creative Director of Grand Performances... contracted to re brand the longest running presenter of free global performing arts in Los Angeles. Azul's expertise in creative brand strategy, design direction, marketing ,video and creating stories with images strengthened the brand and achieved the organization's creative vision onsite, in print, online, and on-air digital media. The 2021 Grand Performances’ 35th summer season was the most attended in the organization's history.


Before landing at GP in 2019, Azul was the Programs Manager of Grand Park, laying the framework for multi-cultured and multi-generational programming,  It was here he curated the largest public west coast public NYE & 4th of July celebrations as well as year-round free community programming in Downtown Los Angeles.  


Over the past 20 years, Azul has established a career as creative director, photographer, DJ, promoter, visual artist, and producer in film and live events working with many of today's current relevant brands and artists. Azul remains an active artist in the Los Angeles community. Clients include Cashmere Agency, The Getty, Brookfield Arts & Properties, The Music Center, AARP, Sony Music, Boiler Room TV, Red Bull, adidas, FOX, Sony Pictures, Complex, Vice, Warner Japan, Fania Records, The California Endowment, Women’s March LA, and The los Angeles county board of supervisors, to name a few. Over the past ten years, Azul has been aligned with several landmark outdoor event productions and activations. 

CURATOR: FIGAT7TH SUMMER EVENTS- 2021/2023

CREATIVE PRODUCER: THE DO OVER - 2022/2023

The Creative Director position at Grand Performances was created in 2019 as part of the company re-structure, after two years of construction on a new event space. My position oversaw Programming, Production, and Marketing to insure the new creative branding vision. 

    2019- 2022 GRAND PERFORMANCES - CASE STUDY

    Video Direction/Production

    LOW LEAF

    Rooted in classical piano since early childhood, Low Leaf is a multi-instrumentalist, vocalist, composer, and producer who combines an array of genres by playing the harp, keys, singing, and producing beats. 

    Executive Producer / Creative Director: Azul Amaral  

    MNDSGN

    Mndsgn, aka Ringgo Ancheta, began building on dreams and sketches of songs that would later form the new record Rare Pleasure in 2018. The album brings together the music that has inspired Mndsgn over the years – R&B, soundtrack music, psychedelia and jazz – into a rich, expansive sound. Mndsgn 'Rare Pleasure' Record Release Performance, filmed at Ron Finley's 'Gangsta Garden' 

    Executive Producer / Creative Director: Azul Amaral 


    THE VOICES OF CREATION / RECLAIM SPACES

    Video Premiered Sep 27, 2020 The Heritage Square Series. 

    featuring soul/jazz choir VOICES OF CREATION.  Started by singer/songwriter Jimetta Rose,  

    The choir's mission is to heal themselves and others through music. 

    JUNGLE FIRE

    The diverse backgrounds of Jungle Fire's members are a direct reflection of the musical and cultural landscape of Los Angeles. With a unique melting pot of global rhythms and local perspective, members of Jungle Fire have recorded and toured with Stevie Wonder, De La Soul, La Santa Cecilia, LCD Soundsystem, U2, Celia Cruz, and many others.

    Executive Producer / Creative Director: Azul Amaral  


    MIA DOI TODD

    The title track, “Music Life” reflects on the emotional and physical dangers of being a musician. “It can be a more terminal life than other paths,” she explains. “There are some risks involved. You put yourself out there. I wrote that song after returning from a friend’s memorial service.” Unpretentious but dramatic, the song moves with a relaxed pace, but with a dark, afflicted gaze at the world.

    Executive Producer / Creative Director: Azul Amaral  

    GRAND PARK - 2016-2019

    OUR LA VOICES

    Grand Park’s Our L.A. Voices—A Pop-up Arts+Culture Fest is a weekend-long arts gathering that focuses exclusively on the diverse and powerful artistic talent in Los Angeles County. Envisioned as an annual “best of L.A. arts festival,” this free, performing and visual arts exhibition and marketplace will showcase the artistic work, identity and vibrancy of Los Angeles. Grand Park’s Our L.A. Voices serves as a home for L.A. artists, underlining the park’s commitment to L.A.’s creative communities.

    DIA DE LOS MUERTOS

    The annual celebration of Día de Los Muertos has returned, and Los Angeles has put its own spin on the traditional Mexican holiday. From Oct. 27 to Nov. 3, Grand Park, in partnership with Self Help Graphics & Art and LORE Media & Arts, presented 50 altars and art installations created by local artists and community groups under the theme “Looking to the Past to Build the Future.”

    NYELA

    The West Coast flagship New Year’s Eve countdown, Grand Park + The Music Center’s N.Y.E.L.A. is THE PLACE to say hello to the New Year alongside the world’s capitals with live music, food, photo booths, and huge projections in one big, beautiful, global Angeleno celebration to remember! #NYELA

    SUNDAY SESSIONS

    Grand Park Sunday Sessions celebrates Los Angeles’ contribution to the American-originated, globally embraced art form of House music. Honoring L.A.’s vibrant music scene, creativity, and boundary-pushing music-making, Grand Park brings the best House music artists to L.A.’s central gathering place to relive the memories, celebrate the art-makers and connect members of the community with dance and music as a centerpiece.


    2021 GP LIVE PERFORMANCE RE CAP

    LISTEN

    Azul developed International acclaim through his soulful uptempo DJ sets... Musically his performances reflect his varied upbringing and experiences, they run the gamut of Afro bass latinxness dance tracks to hip- house club beats + electrontronica edits... 

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